October 30, 2015 | News | by Lisa Throckmorton | Public Relations
MarCom Madness! SpeakerBox Celebrates Two Awards for Client Work
It’s been an exciting week on the awards front here at SpeakerBox.
We are proud to share the news of two MarCom Awards!
Together, with our client SolarWinds, we won a Gold MarCom Award in the “Research/Study” category. SolarWinds Federal Cybersecurity survey is an annual blind survey of 200 IT and IT security decision makers in the federal government, military and intelligence communities that aims to uncover the most critical IT security challenges and determine how to make potential security threats visible so IT can confront them. SpeakerBox launched an aggressive PR campaign to publicize the results, and the 2015 survey garnered over 35 pieces of earned coverage, including a story in Forbes. Following the press release, SolarWinds published an infographic and white paper about the results. The social reach for the 2015 research has been excellent with over 4,000 views of the full research results on SlideShare. The infographics have been one of the most popular assets at trade shows, and have had over 1,500 views on SlideShare and the SolarWinds website. The lead generation activities using the market research have driven more than 500 leads each year, with lead generation and awareness programs still ongoing with the 2015 data. A Brand Connect campaign on The Washington Post is currently running, which will extend the reach and social sharing even further.
We are thrilled to share this honor with SolarWinds!
We also are incredibly proud of our client TeleWorld Solutions for their Honorable Mention MarCom Award in the category of “Branding Refresh”.
TeleWorld Solutions came to SpeakerBox in January of 2014 looking for a branding “refresh” of its 9-year old brand.
Their revenue was growing exponentially every year, so they knew they were onto something with their approach. The key was to refresh their branding to better map to not only who they were at the time, but who they wanted to become. They had zero visibility in the media, on the web, or outside of their referral network. And they wouldn’t be invited to the table on RFPs because their website and digital presence was weak.
We believe not only is it important to build and refresh a brand when appropriate, but to defend and live it. To reinforce the brand, we built a blog to help communicate the thought leadership and expertise inside the walls of the company, to bring it out in the open in front of their customers, prospects and partners. We also began methodically submitting them for the award opportunities that would provide additional validation for their business model and approach of “Paths Beyond.”
Congratulations to SolarWinds and TeleWorld on two outstanding media and marketing initiatives. We are proud to have been your partner in both of these successes and well-earned awards.
In other awards news…
On Wednesday, I got to go for a video shoot at the Newseum as a finalist for WWPR’s PR Woman of the Year. The team at WWPR was fun, kind and made the nerve-racking opportunity really easy. I’m excited to join Carrie Fox and Christina Nichols at the awards luncheon, which I know will be a fantastic celebration of women in PR on November 13th.