Major Front in VA Race Is Online
But with the Virginia Democratic primary just a few weeks away, that state's gubernatorial contest offers the most significant early test of the broad mainstream impact of the Internet and new technologies on campaigning. And the four candidates have spent thousands of dollars in online advertising, hired top-flight Internet consultants and built elaborate websites.
All are using Google Ad Words, buying the right to give prominent display to their sites when people type the candidates' names, their opponents' names and other notable phrases ("Virginia jobs," "green jobs," etc.) into the company's search engine.