Enhanced Capital Partners Makes Significant Investment In D.C.-Based RepEquity
Washington, D.C.‐ December 3, 2008 ‐ Enhanced Capital Partners, a national investment firm specializing in state-specific investments, today announced it has made a significant and strategic investment in Washington, D.C.-based RepEquity, an online reputation and brand management services company. RepEquity will use the capital to support continued growth, increase sales and development resources, enhance its technology platform, and expand its market presence.
"We believe RepEquity is well-positioned to seize on an enormous market opportunity, and are reassured by their growth in the last year,” said Mark Slusar, Director of Enhanced Capital Partners’ DC Fund. “In their short history, RepEquity has already signed several key strategic partners and clients from a myriad of industries -- entertainment, consumer retail, finance, and politics -- demonstrating that their services have broad application, demand and appeal.”
According to the recent November 2008 Hitwise online report*, brand and name searches account for 86% of all Internet searches. In particular, many more users now trust search engines to the extent they just type a brand name into a search engine or search toolbar to find a desired website or brand destination. As a result, more people today use search engines for advice on finance, health, employment, and purchasing decisions than seek professionals in these given fields. Google, Yahoo! and MSN handle upwards of 50 billion unique searches per month. Because search engines are now the filter through which the world gathers information, it is imperative to understand and interact with the complicated algorithms that drive search results. This is the critical specialty that RepEquity provides.
RepEquity leverages its search algorithm expertise to provide Online Reputation Management (ORM). ORM is the practice of employing tactics on behalf of companies - and increasingly for individuals - to proactively showcase positive content across search engines, while protecting brands and reputations from damaging content or social media brought to light through search queries.
Added Slusar, "Bolstered by a talented team, we expect our capital investment will help fuel their development and increase their position in this fast-growing market." Mr. Slusar will join the company’s board of directors.
"RepEquity is eager to expand our team and enhance our technology platform to satisfy the growing demand for our services," said Tripp Donnelly, RepEquity CEO and founder. “We are excited to have Enhanced Capital join the RepEquity team, as they have a long and successful background in fostering young companies.”
About Enhanced Capital Partners
Enhanced Capital Partners LLC is a national investment firm specializing in state-specific investments in small and emerging companies with over $400 million under management. The firm focuses on growth equity, venture equity, structured finance and mezzanine debt investments. The firm manages a broad portfolio of investments nationwide and leverages partnerships with leading investment companies including Berkshire Hathaway.
*Hitwise Report ‐ Protecting Your Brand Online, November 2008