The Power of Social Media

FairWinds Partners, a leading Internet strategy firm, released a new white paper this week detailing the importance of social media for businesses and brands. Specifically, they focus on building the right kind of online foundation by grabbing the domains and profiles most valuable to your identity, which is at the heart of the REQ social media strategy:

With these kinds of numbers, failing to at least secure usernames in social media sites simply is not an option?the question is, how does a company work to develop a clear social media strategy? For FairWinds, the connection between domain names and usernames is clear?they are both critical digital assets that protect and promote a company's initiatives online.

What follows is an in-depth case study looking at some of the most powerful brands in America, and how they're using social media to fully engage their consumer bases. It's a good read, and worth the download.