August 27, 2015 | Article | Search Engine Optimization
Home Service Companies: Are Your Competitors Stealing Your Business?
In the race to capture attention and win new business, companies that get in front of customers first are often the ones that close deals. But what if you're a small business competing with larger enterprises - is it still possible to reach customers before the big corporations do?
If anything, thanks to digital marketing tools such as Google's new Home Service Ads, it's easier than ever for small businesses to level the playing field. In our new eBook, 'Are Your Competitors Stealing Your Business?' the RepEquity team outlines four strategies to make sure your small business marketing efforts are beating out the competition and bringing in new revenue.
We've done the research on how home service customers in the digital age are interacting with companies, and the facts are compelling. For example, most of us won't be surprised to know that 89% of consumers start looking for a service or product by doing a web search. But how about the fact that 60% of people don't even look past the first four listings on Google Search? This information underscores the need to secure a spot at the top of Google's search results.
The writing's on the wall. Digital is the best way for small companies to reach consumers where they're at, in a way they respond to. But we know the digital ecosystem is large and complex and it's often difficult to know where to start. From leveraging local search and online reviews to creating a consistent brand experience across your website, social, and paid advertising efforts, there's a lot to figure out.
That's why we're here.