June 30, 2020 | Article | by Bailey Gray | Content, Social Media, Technology
Health Insurance Member Retention Playbook [Infographic]
As the healthcare landscape evolves, people have more choice than ever before. That choice leads to a shift we must make in our strategy throughout the different enrollment periods and life cycle of members. The cost to acquire a new customer has always exceeded the cost to retain, presenting health plans with an opportunity to focus on how they can retain current members, while still attracting and converting new members. Follow REQ’s Member Retention Playbook to create and nurture relationships with your members, giving them no reason to look elsewhere during the Annual Enrollment Period.