March 26, 2020 | Article | by Josh Bell | Advertising, Technology
Guide to Voice Search + PPC [Infographic]
Voice search has been a hot topic in the industry for the past year or more. However, we're only now beginning to see effects from it in paid search, and really only in high traffic accounts. Between smartphones and smart speakers, there are now a few billion voice assistant-enabled devices around the world, and the number of digital voice assistants is projected by Juniper Research to reach 8 billion by 2023. So it's time to take a closer look at the implications of voice search in PPC campaigns and how we can take advantage of them.