January 9, 2018 | Article | by REQ Marketing | Design, Technology
10 Best Practices for Landing Page Optimization
Landing page optimization has moved up on the to-do list for marketers, e-commerce retailers, and business owners who wish to remain competitive and in-line for best practices.
Research has revealed 8 in 10 Americans or 79 percent of U.S. consumers shop online. And over half of consumers have made purchases from a mobile phone. The need for a strong and compelling landing page is important now more than ever for e-commerce companies. It’s not only about what you’re selling but how you’re selling it.
Performing your due diligence and optimizing your landing pages will help to:
- Increase conversions
- Improve SEO
- Create a better user experience
- Encourage more interaction with your site
Follow this list of 10 best practices to ensure that your landing pages are equipped to get the job done.