10 Best Practices for Landing Page Optimization

Landing page optimization has moved up on the to-do list for marketers, e-commerce retailers, and business owners who wish to remain competitive and in-line for best practices.

Research has revealed 8 in 10 Americans or 79 percent of U.S. consumers shop online. And over half of consumers have made purchases from a mobile phone. The need for a strong and compelling landing page is important now more than ever for e-commerce companies. It’s not only about what you’re selling but how you’re selling it.

Performing your due diligence and optimizing your landing pages will help to:

  • Increase conversions
  • Improve SEO
  • Create a better user experience
  • Encourage more interaction with your site

Follow this list of 10 best practices to ensure that your landing pages are equipped to get the job done.

REQ IMI Landing Page Best Practices Infographic

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