
Cracking the Code: How PR, SEO, and Reddit Drive Modern Brand Visibility

Reddit has become a dominant force in organic search and AI training data — and yet most marketers still underestimate its impact. In this tactical session, you’ll learn how to integrate Reddit into your PR and SEO playbooks for long-term authority building and visibility that traditional analytics often miss — but your future customers will find. Hear from Bari Friedman Eisenberg (Director of SEO, REQ), Robin Bectel (SVP of PR, REQ), and Lisa Avvocato (GTM Advisor) as they break down real strategies for earning trust on Reddit, leveraging community engagement for SEO wins, and shaping the narratives AI engines amplify.
Whether you’re a brand builder, digital strategist, PR professional or just tired of chasing vanity metrics, this panel will equip you with actionable insights to turn Reddit’s “dark social” into your competitive edge.