REQ partnered with VitaCup to decrease cost-per-acquisition, increase conversion rate, and increase overall revenue for VitaCup, a new Keurig® compatible, vitamin-infused coffee and tea brand.
To get there, REQ led Paid search, Social advertising, Display advertising, Conversion rate optimization (CRO). The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including Exceeded revenue goals by 900%, 20% lower CPA than initial target, 39% repeat purchase rate. Together, these results helped reinforce VitaCup's momentum in the market.
