Virtru turned to REQ to improve brand awareness and generate more qualified demand for its data protection platform. The challenge was to break through in a crowded security market while reaching decision makers with a message that clearly differentiated Virtru's approach.
REQ built a multipronged program that combined public relations, search engine optimization, digital advertising, and content strategy. The team customized creative and copy for specific audiences, expanded paid campaigns, and used earned media and thought leadership to show Virtru's momentum and leadership in data protection.
The integrated approach lifted both visibility and performance. Virtru saw meaningful gains in impressions, traffic, page-one keyword rankings, and media coverage, while the marketing program created stronger pathways from awareness to demo requests and pipeline growth.
