OUR APPROACH
From 2018–2023, REQ (formerly Highnoon) served as Agency of Record for Valleywise Health, leading an always-on public relations program during a period of major transformation.
As the system expanded facilities, launched a new brand, and navigated the COVID-19 pandemic, our work focused on building trust, visibility, and a stronger community presence.
We positioned Valleywise Health as a trusted, frontline voice during the pandemic—delivering timely public health information while also telling the broader story of innovation, new community health centers, and a renewed vision for care. Our team provided ongoing crisis communications support, helping mitigate negative coverage and protect the organization’s reputation during high-pressure moments.
Beyond media relations, we partnered closely with the Valleywise Health Foundation to amplify philanthropic initiatives, support donor engagement, and strengthen community connections. At the same time, we managed Valleywise Health’s organic social media presence end-to-end, from strategy and content creation to video, graphics, and daily channel management—driving engagement and improving performance across platforms.
Through this integrated, always-on approach, REQ helped transform Valleywise Health’s public perception—establishing a credible, trusted voice and elevating the profile of its physicians, services, and impact in the community.
