REQ partnered with The Sugar Association to educate the public about the plant-based origin of sugar and dispel common misconceptions by highlighting the natural and simple process of sugar production.
To get there, REQ led Search engine optimization (SEO) Digital advertising Video Audio Creative services, Search engine optimization (SEO), Digital advertising, Video. The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including 46% thought more positively about sugar after seeing the campaign 33% researched the topic further after seeing the campaign Increased organic keyword positions by over 55% Boosted featured snippet to 91 search terms, significantly increasing click through rates (CTR), 46% thought more positively about sugar after seeing the campaign, 33% researched the topic further after seeing the campaign. Together, these results helped reinforce The Sugar Association's momentum in the market.
