REQ partnered with Sweetgreen to target millennial women with an attractive, modern brand identity and a store design that evokes a downtown yoga studio instead of a cafeteria.
To get there, REQ led Brand strategy & identity, Product design, Mobile application design, Landing page design & development. The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including A concept to convey the promise of fast casual dining for all five senses, Expanded to more 75+ locations nationwide, Brand earned ARE Grand Prize in Restaurant category. Together, these results helped reinforce Sweetgreen’s momentum in the market.
