REQ partnered with StubHub to create an online advocacy platform to recruit and nurture a community of ticket buyers and sellers who will advocate for a free and open ticket marketplace.
To get there, REQ led Advocacy community building, Brand strategy & development, Website design & development (Drupal), Digital advertising. The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including 2.6 million+ impressions, 17,000+ link clicks, and 33,000+ post engagements for optimized Facebook campaigns in less than six months, 250,000+ YouTube views for an animated video series, 90% average percentage-viewed rate on YouTube. Together, these results helped reinforce StubHub's momentum in the market.
