REQ partnered with PhRMA to create and modernize PhRMA’s Partnership for Prescription Assistance (PPA) within all digital touchpoints – social media, website, and other online resources – to transition as much consumer traffic as possible away from call and postal fulfillment centers.
To get there, REQ led Website design & development (Drupal), Mobile application design & development, Search engine optimization (SEO), Advocacy community building & management. The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including 10.5 million patients connected with assistance programs, 18.1 million website visits in 11 years. Together, these results helped reinforce PhRMA’s momentum in the market.
