REQ partnered with National Association of Broadcasters (NAB) to revamp and expand the Free Radio Alliance coalition with grassroots engagement, and cultivate relationships with Capitol Hill and industry members through digital communication to prevent controversial legislation from passing.
To get there, REQ led Website design & development (WordPress), Integrated campaign strategy, Community management, Social media strategy, management & advertising. The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including 880% increase in alliance membership, 1,100% increase in site traffic, 26% decrease in bounce rate. Together, these results helped reinforce National Association of Broadcasters (NAB)'s momentum in the market.
