Human Rights Campaign

Growing Product Sales to Benefit Lgbtq+ Rights

OUR GOAL

OUR GOAL

Audit shop.hrc.org and promote the store’s products online.

1,000% Google Search ROAS surpassed Facebook and Instagram ROAS of 512% Established new analytics framework and reporting dashboard
1,000% Google Search ROAS surpassed
512% Facebook and Instagram ROAS of

REQ partnered with Human Rights Campaign to audit shop.hrc.org and promote the store’s products online.

To get there, REQ led Digital advertising Search engine optimization (SEO) Analytics, Digital advertising, Search engine optimization (SEO), Analytics. The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.

The work translated into measurable impact, including Google Search ROAS surpassed 1,000% Facebook and Instagram ROAS of 512% Established new analytics framework and reporting dashboard, Google Search ROAS surpassed 1,000%, Facebook and Instagram ROAS of 512%. Together, these results helped reinforce Human Rights Campaign's momentum in the market.

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