Since 2022, REQ has partnered with Home Franchise Concepts (HFC) to lead organic social strategy across six brands and five platforms—bringing structure to a complex, multi-brand ecosystem.
HFC needed a more scalable approach to grow audiences, increase engagement, and streamline content production without losing brand individuality. REQ delivered a full-service solution, centralizing strategy, content, and reporting to drive consistency and efficiency at scale.
Through always-on, brand-tailored content, video-first creative, user-generated campaigns, and SEO-informed storytelling, we elevated both performance and production. A centralized system for calendars, assets, and guidelines enabled faster execution and smarter optimization.
The result: a streamlined operation and a stronger, more engaging social presence—turning organic social into a scalable, growth-driving channel for HFC’s entire portfolio.
Brands Managed
