REQ partnered with Hard Rock Hotel Sacramento to increase brand awareness and website traffic for the new Hard Rock Hotel & Casino in Sacramento, CA, and increase leads for the Wild Card program.
To get there, REQ led Digital advertising Social advertising Content strategy & development Sweepstakes development, Digital advertising, Social advertising, Content strategy & development. The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including 25,000 Wild Cards Rewards sign ups in 3 months 50% of Wild Card Rewards sign ups generated from social media Nearly 7,000 sweepstakes entries from social campaigns Over 7.5K clicks in 45 days from social media brand awareness video campaigns, 25,000 Wild Cards Rewards sign ups in 3 months, 50% of Wild Card Rewards sign ups generated from social media. Together, these results helped reinforce Hard Rock Hotel Sacramento's momentum in the market.
