Forcepoint

Owning the Human-Centric Cybersecurity Narrative Across the Public Sector

Build Forcepoint’s Global Governments and Critical Infrastructure (G2CI) thought leadership program and media presence in the public sector.

1400% increase in media coverage in one year
200+ media placements in key public sector publications
67% increase in unique podcast downloads

Forcepoint engaged REQ to build a B2G public relations program from the ground up and increase its visibility with government and critical infrastructure audiences. The assignment focused on establishing Forcepoint as a trusted cybersecurity voice in the public sector where it previously had limited thought leadership presence.

REQ quickly scaled a full-service program that included media relations, award submissions, event support, bylined content, and strategic content development. As the partnership expanded, REQ also helped manage and promote Forcepoint's global cybersecurity podcast, extending the brand's reach through recurring expert-led content.

That work translated into significant gains in awareness and credibility. Forcepoint's media coverage accelerated, placements landed in key public sector outlets, and the podcast continued to grow its audience, reinforcing the company's position as a human-centric cybersecurity leader.

CASE STUDIESBuilding a Scalable Federal Content Engine to Drive Cybersecurity Demand and Market VisibilityAxonius

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