REQ partnered with Fairfax EggBank to increase qualified egg donation applications to Fairfax EggBank while decreasing the cost per applicant.
To get there, REQ led Advertising, Social media, Search engine optimization (SEO), Content strategy & development. The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including 42% increase in medical application submissions, year-over-year, and 43% increase in approvals, Brought Fairfax EggBank first-to-market on TikTok and established 85% share of voice (SOV) among top competitors, Continuous monthly growth in application submissions. Together, these results helped reinforce Fairfax EggBank's momentum in the market.
