REQ partnered with Empire State Building to help the Empire State Building regain control of tour ticket sales by outranking third-party competitors through an organic search engine optimization campaign.
To get there, REQ led Search engine optimization (SEO) User experience design Website development (Drupal) Online reputation management (ORM), Search engine optimization (SEO), User experience design, Website development (Drupal). The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including 30% increase in online ticket sales, year-over-year Third-party ticket vendors successfully displaced in search results, 30% increase in online ticket sales, year-over-year, Third-party ticket vendors successfully displaced in search results. Together, these results helped reinforce Empire State Building's momentum in the market.
