Constellation Energy

Engaging Users Through the Use of Interactive Content and a Solid Social Media Strategy

Increase brand awareness and site traffic among millennial audiences in Texas for Constellation’s subsidiary, StarTex Power.

Over 17,000 interactions with social posts
15.5% increase in organic search volume, year-over year
1,291 tweets generated within an hour

REQ partnered with Constellation Energy to increase brand awareness and site traffic among millennial audiences in Texas for Constellation’s subsidiary, StarTex Power.

To get there, REQ led Social media advertising, Influencer marketing, Content marketing, Creative services. The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.

The work translated into measurable impact, including Over 17,000 interactions with social posts, 15.5% increase in organic search volume, year-over year, 1,291 tweets generated within an hour. Together, these results helped reinforce Constellation Energy's momentum in the market.

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