REQ partnered with Cava to transform an idea for a Mediterranean-inspired fast casual into a brand strategy, including a distinctive name and identity.
To get there, REQ led Brand strategy & identity, In-store ordering technology, Creative services, Packaging design. The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including Expanded to 100+ locations nationwide, including Los Angeles, Boston, and New York City, Website earned Addy Award in Interactive Media, Brand earned ARE Grand Prize for Restaurant category. Together, these results helped reinforce Cava's momentum in the market.
