REQ partnered with American Sleep Association (ASA) to optimize existing content and develop new content based on organic search data to build authority, improve user experience, and prepare for future Google algorithm updates.
To get there, REQ led Search engine optimization (SEO) Content strategy & development, Search engine optimization (SEO), Content strategy & development. The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including 287% increase in organic session to optimized pages 91,000 increase in organic sessions/month after May 2020 Core Update Over 450,000 organic sessions Over 450,000 new users 37,500 increase in traffic/month from Featured Snippets, 287% increase in organic session to optimized pages, 91,000 increase in organic sessions/month after May 2020 Core Update. Together, these results helped reinforce American Sleep Association (ASA)'s momentum in the market.
