American Chemical Society

Showcasing the Surprising Ways Chemistry Supports Innovation

Support the American Chemical Society (ACS) SXSW activation and amplify engagement with an interactive booth, quizzes, and creative services.

Silver Telly Award for Chemistry for Innovation, an REQ-produced video series
Over 1,500 leads generated during South By Southwest (SXSW)

REQ partnered with American Chemical Society to support the American Chemical Society (ACS) SXSW activation and amplify engagement with an interactive booth, quizzes, and creative services.

To get there, REQ led Creative services, Content strategy & development, Video. The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.

The work translated into measurable impact, including Chemistry for Innovation, an REQ-produced video series, earned Silver Telly Award, Over 1,500 leads generated during South By Southwest (SXSW). Together, these results helped reinforce American Chemical Society's momentum in the market.

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