REQ partnered with Amazon to design and develop Amazon's flagship, weekly authoritative book lists with data only Amazon can provide while amplifying the brand with digital advertising.
To get there, REQ led Brand strategy & identity, Video, Creative services, Search engine marketing (SEM). The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including 45% better-than-average performance for geo-fenced ads, 30% increase in product recollection, double the YouTube industry standard, Brand introduction videos earned a Gold Horizon Interactive Award. Together, these results helped reinforce Amazon's momentum in the market.
