The Mid-Atlantic Marketing Summit (MAMS), hosted by Capitol Communicator and Potomac Tech Wire, has become the must-attend annual marketing event for the DC region. Now in its eighth year, this year’s summit, focused on the “Future of Marketing,” is just around the corner, on April 26th and will be held at the NEA Conference Center in Washington, DC. Tickets are going fast so make sure you register today.
MAMS brings together more than 400 CMOs, senior marketers, agency professionals, and technology executives from the greater Washington, DC area (and beyond). The event features dozens of case studies, keynotes, presentations, and networking breaks on the most pressing issues facing marketers in 2019.
This year MAMS will feature 2 keynotes, 5 workshops,10 presentations, and 12 panels from leading brands, agencies, and technology companies along with breakfast, coffee breaks, lunch, and cocktails. The agenda has filled out nicely and below are some of the highlights we’re looking forward to, including the keynotes who will give their insight on the future of marketing.
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Fireside chat with Miki King, CMO of The Washington Post, discussing how news publishers have to think of themselves as consumer brands, increasing subscriptions, and building customer loyalty.
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CMO Roundtable: The Big Picture. The CMO Roundtable brings together three top CMOs to discuss their outlook for marketing in 2019 — and beyond. This “big picture” panel sets the table for the summit by focusing on topics that the conference will analyze throughout the day in breakout sessions. What trends are CMOs closely watching in 2019? What strategies are they most excited about for 2019? What is keeping them up at night? What technologies are they paying the most attention to at present? Panelists include:
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Molly Catalano, Five Guys
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Oliver Gray, Guinness
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Sabra Willner, Lenovo Software
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Social Media Outlook 2019. Three of the region’s leading social media directors will provide insight into their outlook for 2019 and beyond. How has their social strategy shifted in the last year? What is working for their brands, and what isn’t working in the social ecosystem? They’ll also provide examples and case studies of how they are effectively deploying social media for their brands. Panelists include:
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Lanae Spruce, Smithsonian National Museum of African American History
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Luis Gonzalez, DC United
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Aynat Ravin, Marriott International Inc.
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For the full schedule, including a list of presentations, check out the agenda.
If you want to follow or join the conversation on Twitter, be sure to follow @MAMSummit and the #MAMSummit hashtag. Social Media is a great way to stay updated if you can’t attend the event, or if you happen to miss a session. Share this with your network and help make this year’s Mid-Atlantic Marketing Summit the best one yet.
We look forward to seeing you there and discussing what the future holds for marketers.
