REQ partnered with eBay to develop a global grassroots community of eBay sellers and equip and empower them to understand government policy issues, make their voices heard, and enact change.
To get there, REQ led Integrated marketing strategy, Grassroots community building & management, Social media strategy & management, Website design & development (Drupal). The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including Main Street has grown to more than 1.1 million U.S. members since launch, More than 1 million letters were sent to Members of Congress within one week, More than 5.1 million unique visitors have accessed the Main Street website. Together, these results helped reinforce eBay's momentum in the market.
