REQ partnered with Rasa to develop branding for a fast-casual concept serving flavorful and healthy food that just happens to be Indian.
To get there, REQ led Brand strategy & identity, Creative services. The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including A vibrant brand positioned for growth. Together, these results helped reinforce Rasa's momentum in the market.
