REQ partnered with Vector Solutions to conduct comprehensive conversion rate optimization (CRO) testing to increase leads.
To get there, REQ led Conversion rate optimization (CRO). The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including Homepage tests improved conversion rate by over 85%, Course search experience tests improved conversions by nearly 150%, Average conversion rate test improvement was 45%. Together, these results helped reinforce Vector Solutions's momentum in the market.



