REQ partnered with Gimmal to educate new customers on Gimmal’s multiple solutions while explaining each new capability to existing customers.
To get there, REQ led Brand strategy & identity, Content strategy & development, Website design & development (WordPress), Search engine optimization (SEO). The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including Evolved the Gimmal brand to better articulate the greater brand vision, Redesigned Gimmal’s website and user experience for inbound marketing strategies, shifting from outbound sales and emphasizing SaaS (software as a service). Together, these results helped reinforce Gimmal's momentum in the market.
