REQ partnered with The Jefferson Hotel to create a new brand position for The Jefferson Hotel to solidify its status as the premier luxury hotel in Washington, DC.
To get there, REQ led Brand strategy Website design Content strategy & development Photography Digital advertising, Brand strategy, Website design, Content strategy & development. The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including A new brand position capturing the intangible aspects of The Jefferson experience Website design earned a Silver Davey Award, A new brand position capturing the intangible aspects of The Jefferson experience, Website design earned a Silver Davey Award. Together, these results helped reinforce The Jefferson Hotel's momentum in the market.
