REQ partnered with Rip Curl to develop and implement a paid and earned media strategy to improve Rip Curl’s online brand presence.
To get there, REQ led Search engine optimization (SEO) Digital advertising Content strategy & development Influencer marketing, Search engine optimization (SEO), Digital advertising, Content strategy & development. The program was built to sharpen positioning, raise visibility, and connect the brand with the audiences most likely to drive growth.
The work translated into measurable impact, including 6x ROAS on Google performance max campaigns Social campaigns have over 3.5x ROAS on Meta from Advantage+ shopping campaigns Display campaigns drive 2x ROAS Over 150 rankings on Google page one Over 230 Google featured snippets Gold Horizon Interactive Award integrated campaign winner, 6x ROAS on Google performance max campaigns, Social campaigns have over 3.5x ROAS on Meta from Advantage+ shopping campaigns. Together, these results helped reinforce Rip Curl's momentum in the market.
