Excella partnered with REQ as the consulting firm scaled beyond its small-business designation in federal procurement and faced growing competition for top talent. Working closely with Excella’s talent and marketing teams, REQ identified gaps in recruitment messaging and built a clearer employer brand around the company’s commitment to employee development, learning, and culture.
REQ translated that strategy into updated website language and stronger brand messaging designed to help Excella stand apart from larger government contracting firms. The revised positioning made it easier for prospective candidates to understand Excella’s culture, values, and long-term growth opportunity, aligning the brand more closely with the company’s expansion goals.
To reinforce those messages in market, REQ launched a focused awards and recognition program that spotlighted Excella’s workplace culture and innovation story. Within one year, the effort helped Excella secure 24 recognitions and supported a 16.2% increase in employee headcount, strengthening the company’s reputation as both an employer and a technology leader.
