OUR APPROACH
As Agency of Record, REQ led an integrated public relations and organic social program to introduce Arizona’s largest master planned community and shape its long-term narrative from day one.
On the PR front, we built sustained visibility and credibility by securing consistent local, regional, and national coverage, elevating Teravalis and Howard Hughes leadership through thought leadership, and highlighting key milestones, partnerships, and community impact. Our efforts also included awards strategy and storytelling that reinforced Teravalis as a forward-thinking leader in sustainable development—while proactively addressing market perceptions around affordability and environmental impact.
In parallel, we managed Teravalis’ organic social presence end-to-end—from strategy through execution. This included content planning, copywriting, video and graphic production, and daily channel management across platforms. Our content educated audiences, brought the future community to life, and evolved alongside development milestones—from early vision-setting to showcasing model homes, amenities, and lifestyle benefits.
Impact
Together, PR and organic social created a cohesive, always-on narrative—building early awareness, strengthening credibility, and driving audience engagement. As Teravalis moves from vision to reality, this integrated approach has established a strong foundation for sustained growth, lead generation, and long-term community adoption in the Phoenix market.
PUBLICATION
SOCIAL MEDIA
