Smithsonian Butterfly Pavilion


Promoting a new exhibit through integrated marketing tactics

Butterfly Exhibit Digital Marketing Mobile Design


Ticket sales by increased by 33% in the first year following the campaign


Create a demand for tickets to the Smithsonian’s Butterfly Pavilion - one of the museum’s few paid exhibits - by drawing in patrons of all ages with a consistent experience across a variety of touchpoints.

Smithsonian Butterfly In-exhibit gamification


  • Integrated Marketing Campaign

  • Custom mobile application design and development

  • In-exhibit gamification and graphic design

Graphic Design and Integrated Marketing


The Smithsonian developed a strong online presence for the Butterfly Pavilion by leveraging dynamic content streams. This integrated marketing campaign combined web, mobile, and outdoor advertising, leading to an increase in ticket sales by 33% in the first year.

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