Promoting a new exhibit through integrated marketing tactics
Create a demand for tickets to the Smithsonian’s Butterfly Pavilion - one of the museum’s few paid exhibits - by drawing in patrons of all ages with a consistent experience across a variety of touchpoints.
Integrated Marketing Campaign
Custom mobile application design and development
In-exhibit gamification and graphic design
The Smithsonian developed a strong online presence for the Butterfly Pavilion by leveraging dynamic content streams. This integrated marketing campaign combined web, mobile, and outdoor advertising, leading to an increase in ticket sales by 33% in the first year.
Ticket sales by increased by 33% in the first year following the campaign