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Balancing a polarizing issue in a biased media landscape


Present “the other side of the story” for fracking- an issue where only one opinion has been predominantly expressed online and in the media.

Energy from Shale SEO-SEM Strategy


  • Advocacy website design & development (Drupal)

  • Digital strategy

  • Search engine optimization (SEO)

  • Search engine marketing (SEM)

  • Content strategy

  • Copywriting 

Energy from Shale Mobile Content Strategy


Through organic search engine optimization tactics, online traffic to the campaign landing page grew from 200 visits in September 2011 to 41,000 in October 2014.  Traffic to, a secondary microsite, grew from 500 visits in February 2012 to 49,000 in November 2014.

Energy from Shale Advocacy - Digital Strategy


Online traffic to the campaign landing page grew from 200 visits to 41,000


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