Balancing a polarizing issue in a biased media landscape
Online traffic to the campaign landing page grew from 200 visits to 41,000
Present “the other side of the story” for fracking- an issue where only one opinion has been predominantly expressed online and in the media.
Website design & development (Drupal)
Search engine optimization (SEO)
Search engine marketing (SEM)
Content strategy & development
Online reputation management (ORM)
Through organic search engine optimization tactics, online traffic to the campaign landing page grew from 200 visits in September 2011 to 41,000 in October 2014. Traffic to what-is-fracking.com, a secondary microsite, grew from 500 visits in February 2012 to 49,000 in November 2014.