REQ's Work with CSRA Awarded Gold SABRE

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The annual SABRE Awards selected the "Think Next. Now." brand strategy and campaign, created by REQ for CSRA, for the Gold SABRE Award in Employer Branding. 

The SABRE Awards selects outstanding agencies that succeed across industries and disciplines, emphasizing engagement, credibility, and relationship building. Winners were selected from over 2,000 entries. The jury of industry leaders recognized those providing superior achievement in branding, reputation, and engagement. 

CSRA approached REQ (formerly RepEquity) in 2015 after a merger that left the new company without a strong brand position to unify employees and differentiate the company. REQ was engaged to build a new brand that united the two formerly disparate companies under one brand position and personify CSRA’s vision as the most innovative IT contractor in the nation. After developing CSRA’s new brand position, “Think Next. Now.”, it was then up to REQ to introduce this new brand to the world. This push included an internal launch, robust website, an integrated marketing plan, and two Super Bowl commercials. As a result of this partnership, CSRA was able to define themselves as a brand that imagines a better future for their customers and delivers those solutions today.

CSRA was acquired by General Dynamics Information Technology for $9.7 billion in April 2018.