RepEquity Unveils Latest Version of its Award-Winning Online Reputation Monitoring and Management Platform

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Washington, DC — October 2, 2013 -- RepEquity, an industry-leading online brand management company, announced today the release of its new and enhanced online reputation monitoring platform.  First launched in 2008 and now in its fourth version, RepEquity’s proprietary dashboard is a cross-platform analytics solution for online reputation management (ORM) programs, and delivers an innovative score derived from brand visibility, online content, and user-behavior to assess reputational values online.

RepEquity Scores are based on behavioral research that suggests search engine results page (SERP) rankings, social media activity, and other dynamic variables collectively define brand reputational values, shaping online perception, and purchase decisions. The RepEquity platform uses quantitative inputs from the top search engines and social media networks, together with qualitative data, to compute accurate reputation equity values in real-time.  The newest version has been fully revamped with a new user-interface and complex scoring algorithm for search and social media presence, as well as scalable assets for multi-brand client programs and sales strategies.  

"We invented and launched the platform to scientifically assess online reputation, develop data-driven optimization strategies, and measure progress with real-time accuracy," said RepEquity CEO and founder, Tripp Donnelly. "A brand's online reputation can predict its life, value, sales, virality, – and sometimes death - in today’s economy.  Companies, brands, and people have to continually monitor and nurture their reputation online, and we believe this is a great toolset for that purpose.”

Broad client adoption of the platform has contributed to RepEquity’s fast growth since 2008 and defined RepEquity as a leader in the ORM industry.  In recognition of that groundbreaking approach, RepEquity was recently awarded SmartCEO’s Voltage Award as the 2013 Technology Innovator of the Year.  Among many other awards in its history, RepEquity was named to both the INC. 500 and Tech 200 as one of the fastest growing companies in America.