What, until recently, used to be a veritable urban food desert with barely a Starbucks in sight (ok, there’s one inside a Safeway two blocks away and a Busboys and Poets next to that) now features a one-of-a-kind destination inspired by a desert of an entirely different kind.

This year, brands vying for a featured spot in the Super Bowl paid a historic $5 million dollars for a placement.

By Hannah Bryan

When John McCain and Barack Obama were battling it out way back in 2008 for the White House, there was one major difference between the two candidates’ marketing strategies: Obama embraced social media and McCain chose not to participate on any online platform.

Happy Halloween! For the spookiest night of the year RepEquity is giving away a free downloadable stencil kit. Don't have a Halloween costume yet? Still carving away at pumpkins? Or just generally into awesome iconography? Look no further.