Matomo (formerly PiWik) is an excellent alternative to Google Analytics. And as with Google Analytics it may be implemented with a tag manager to implement a variety of elements reducing the need for developers.
This past month, a number of REQ employees attended Market Connections’ 10-year anniversary event for the Federal Media and Marketing Study.
The REQ team is always excited to attend events hosted by our partners to learn more about industry trends and engage with new and existing networks.
This week, Google hosted their annual Google Marketing Live keynote and announced the new products and innovations that they will be introducing throughout 2018. As these features roll out, it is critical to understand how to access, implement, and optimize these tools.