Ten years ago, I walked through REQ’s first-ever strategy deck with our team. The presentation outlined the dynamic between push and pull marketing tactics.

The REQ team is always excited to attend events hosted by our partners to learn more about industry trends and engage with new and existing networks.

This week, Google hosted their annual Google Marketing Live keynote and announced the new products and innovations that they will be introducing throughout 2018. As these features roll out, it is critical to understand how to access, implement, and optimize these tools.

Ever since I began my digital advertising career in 2009, I have heard the same two click-through-rate (CTR) metrics recycled year after year – benchmark CTR for Search is 1% and benchmark CTR for Display is 0.1%.

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