While comparing total ad spend across platforms for REQ’s client portfolio in 2018, we came across a surprising trend. Amazon moved into the top 4 right behind the usual suspects Google, Twitter, and Facebook. In 2017, it didn’t even break into the top 10.
Digital advertising is constantly evolving, so it makes sense that the metrics we use as our benchmarks for success for our client accounts should change also. Our clients want to know how their performance stacks up to everyone else (and for good reason).
Matomo (formerly PiWik) is an excellent alternative to Google Analytics. And as with Google Analytics it may be implemented with a tag manager to implement a variety of elements reducing the need for developers.
This past month, a number of REQ employees attended Market Connections’ 10-year anniversary event for the Federal Media and Marketing Study.