Form submissions. Clicks. Time on site. Impressions. These are the metrics we use so often as part of our digital marketing strategies to measure success. It’s important to remember – though – that behind each data point is a human emotion. Excitement. Fascination. Conviction. Inspiration.

There you are. Reading an article on The Huffington Post, Rolling Stone, or CNN, and as you scroll to the bottom of the page, you see a collection of articles recommended just for you.

If content is king, then content strategy just might be the kingmaker. While everyone understands what a writer does, not many can explain exactly what a content strategist does.

It's quite simple, really.

It sounds like a bad pick-up line, but bear with me: knowing what your corporate story is, and what shape it should take, can boost your bottom line and create more warm fuzzies than you ever dreamed possible. Why is this?